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The centerpiece of the new initiative from the Digital Advertising Alliance is an icon, called “PoliticalAd,” that will be displayed on political advertisements and direct consumers to additional information about the advertiser. It is similar in size and appearance to the “AdChoices” logo, also developed by the group, which provides consumers with context about various advertisers. Violations of the new guidelines will be watchdogged by a group within the Council of Better Business Bureaus and the Data and Marketing Association, which can flag offenders and refer problems to the Federal Election Commission. The Digital Advertising Alliance was launched in 2010 to provide greater transparency related to online ads based on consumer activity. The alliance is managed by a consortium of trade groups, including the 4A’s, Association of National Advertisers and the Interactive Advertising Bureau. Using Design Thinking to Fight Gender Bias in the Workplace Design thinking — a human-centered, collaborative, and iterative approach to solving problems — can help organizations reduce the impact of implicit gender bias in the workplace. By employing the experiences and perspectives of real people, design thinking can help business leaders identify and address barriers in the hiring, retention, and advancement of women. Please note: The Wall Street Journal News Department was not involved in the creation of the content above. Ad group announces rules for transparency in political advertising New guidelines from the Digital Advertising Alliance requires political advertisers to provide consumers with additional information An error has occurred, please try again later. Copyright ©2018 Dow Jones & Company , Inc.
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